Behind the Rugs

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Have you ever wondered what the story behind the rug is? How did we go from creating extraordinary hand-knotted Persian rugs for palatial homes in Iran to creating fantastic fashion-forward and affordable rugs to decorate todays homes?

KORHANI home has a rich history and we would like to share our story with you.

 

The KORHANI home story began in 1902 in Iran, where a small side business was born selling hand-knotted Persian rugs by a real estate mogul. The company did not truly flourish, however, until the business was handed over to the second generation. A true pioneer of the family business, Mr. Korhani developed a deep passion for the product at an early age. He was captivated not just by the beauty of the product, but also the lifecycle.  The product had to go through dozens of hands before it ever ended up with the customer and positively affected the lives of so many by providing a living.

Mr. Korhani’s passion led him on the journey of building the brand towards what it is today. His fascination with the artistry and workmanship of Persian rugs and keen business sense for export helped him transform the company from a side hobby into a very successful business, travelling far and wide to sell palatial rugs and antiques.

In 1969, his fascination with export and the desire to expand beyond the borders of Iran brought him to Europe, where he laid the foundation of the company’s new headquarters. There, he continued to grow the business, and instilled this same passion for rugs in his children. In the 1980’s, Mr. Korhani’s sons brought the business to Canada, setting up an office in Montreal where they imported their hand-knotted Persian rugs. 

When consumer demands started to change in the 1980s, KORHANI home began their transition towards the fast fashion model, leaving their days of selling Persian hand-knotted rugs behind, and moving towards machine-made fashionable designs at affordable prices.

Today, the company is headquartered in Toronto, Ontario with a manufacturing facility in Sorel-Tracy, Quebec and is run by the third generation of the family.

 

We are dedicated to bringing fashion and style into your home.

For a deeper look into how we transitioned, take a look at this article int he Globe and Mail.

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/how-a-112-year-old-family-business-stays-ahead-of-the-curve/article22639063/

 

Explore our website to find more about us, our collections and our initiatives!

 

The KORHANI home Team

 

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